This project includes a postcard, social media graphic, and a poster created to promote the UMD Department of Music’s Shades of Africa Festival.

The branding stands out through the use of bold, vibrant colors and evocative sunset imagery. Rich hues reflect the warmth and energy of our landscapes and cultural expressions. This imagery not only captures attention but also conveys the festival’s celebratory spirit, connecting audience to the rhythms, textures, and traditions highlighted in the event.